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HISTORY |
The Chatfield Family has been involved in the auto recycling industry for the past
40 years and has been handed down through to the next generation. This generation
gap has inherited the ability to utilize the opportunities that the internet age
presents.
E-Auto Parts was established in 2004, by Warren Chatfield. With the advances in
eCommerce, an interest in how the auto recycling industry’s potential could be utilised,
making use of the opportunities the internet revolution and technology provided.
Hence, the online auto parts locater was designed and developed, resulting in an
interactive system, which improved the accessibility and efficiency of locating
parts and has evolved into a leading and advanced up to date website system.
To make this a commercial proposition, steps we taken to continue developing the
system for the consumer, to relate to this website. The modern consumer is using
the internet so frequently that there has been an online boom, resulting in a greater
demand for goods and services online and of equal importance, a shift from traditional
consumer/ customer behaviour.
At present, we have attracted over 16,000 people per month through the use of such
a website and growing rapidly. The development has resulted in the production of
3 inter-related websites, together attracting many more customers. These include:
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- E Autoparts- Online parts locator
- 1300 Wreckers- Phone word number
- What’s Wrecking- Online wrecking catalogue
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THE TEAM |
- Warren Chatfield - Managing Director
- Glen Lamb - Sales and Administration Director
- Chamila Perera - IT Manager
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OUR VISION |
- Continually to develop successfully an online parts locating website that is both
user-friendly and efficient for the consumer.
- Continually develop and utilize new and improved technologies, to integrate into
our systems.
- To continually evolve the website on the World Wide Web parallel to other advertising
mediums (i.e. radio, TV, etc.).
- To keep advertising costs down enabling users to sell parts to the consumer opposed
to ever-changing methods of advertising.
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